Taylors Wines’ Aromantiques makes travel retail debut with Heinemann Oceania at Sydney Airport : Moodie Davitt Report

The Aromantiques collection comprises four wine expressions, each offering fruity notes and a distinctive aromatic profile

AUSTRALIA. South Australian family winery Taylors Wines has partnered with Heinemann Oceania to launch The Aromantiques at Heinemann Tax and Duty Free at Sydney Airport.

The latest wine collection is now available in global travel retail for RRP A$30 (US$20).

Travellers took the opportunity to try the latest wine offer from Taylors at a tasting bar set up in the store

The Aromantiques launch is supported by an immersive in-store activation, showcasing the latest wine expressions and offering samples to travellers.

Described as “beautifully vibrant, bright and enticing”, the wines are presented in a sleek bottle with a Vinolok glass closure

Offering lifted aromatics and expressive aromas, the range comprises Pinot Gris, Chardonnay, Rosé and GSM, made using fruit from premier South Australian wine regions.

The latest release has generated strong sales with travellers across global locations, including Sydney Airport Terminal 1, the brand owner noted.

Taylors Wines Market Development Manager Chris Davis said: “We’re delighted to work with Heinemann to bring our new Aromantiques collection to international travellers. The Aromantiques is a range that entices all the senses, is beautifully presented, and more importantly, features a range of sensational, aromatic wines for people to enjoy.

Taylors and the Heinemann teams celebrate the release of The Aromantiques at Heinemann Tax and Duty Free in Sydney Airport

“By taking design cues from the likes of the beauty industry, we’re engaging a new generation of wine drinkers that care both about style and substance. They want to enjoy wines with friends and share wines they find interesting or beautiful to share around the table.

“The bottles stand out on the shelf and appeal to shoppers travelling from around the world. It’s been terrific working with Heinemann as our global travel retail partner for this new brand.”

Heinemann Asia Pacific Purchasing Director for Liquor, Tobacco, Confectionery and Beauty Ranjith Menon added: “We are thrilled to launch Taylors Wines’ Aromantiques at Sydney Airport, bringing a unique and innovative new offering to our customers. Our collaboration with Taylors Wines has been exceptional and reflects our commitment to creating unforgettable experiences with great brands.”

The Aromantiques range is housed in a sleek, elegant, tall bottle with a Vinolok seal.

Its bottle is labelled with a subtle floral print and rose-gold foil designs to complete the look. ✈

Source link : https://moodiedavittreport.com/taylors-wines-aromantiques-range-makes-travel-retail-debut-with-heinemann-oceania-at-sydney-airport/

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Publish date : 2024-06-03 05:45:42

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