Oceania Cruises has debuted Oceania Insider Connect, a new free marketing solution powered by content optimization firm Approach Guides and designed to boost sales for travel advisor partners.
“As we gear up for further growth with the addition of our eighth ship, Allura, launching next summer, this tool will support our travel partners and our mutual success,” said Nikki F. Upshaw, senior vice president of global sales at Oceania Cruises.
Oceania Insider Connect provides two key features: instantly co-brandable marketing pages showcasing Oceania’s itineraries, ships, promotions and more using dynamic images and content; plus a co-branded website with real-time pricing and availability to drive leads directly to advisors.
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The platform also suggests social media posts and client emails through AI technology, as well as creating dynamic QR codes linked to the advisor’s website.
The solution is powered by technology from content optimization firm Approach Guides. It marks the first iteration of a collaboration focused on innovative advisor tools.
“Advisors can now quickly send a personal, on-brand message to their clients in the moment when they are learning about Oceania Cruises’ incredible itineraries,” said Jennifer Raezer, Approach Guides co-founder and CMO. “It’s a game-changing proposition.”
Travel partners can access Oceania Insider Connect by co-branding their first content experience online. No login is required.
Oceania’s sister brands, Norwegian Cruise Line and Regent Seven Seas Cruises, already utilize versions of the platform. Advisors have shared positive feedback, including that the tools drive sales through personalized engagements.
Editor’s Note: This article was generated by AI, based on a press release distributed by Oceania Cruises. It was fact-checked and reviewed by a TravelAge West editor.
Source link : https://www.travelagewest.com/Travel/Cruise/oceania-cruises-marketing
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Publish date : 2024-05-15 03:00:00
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