The source forecast that, in 2024, advertising spending in Europe will surpass 148 billion U.S. dollars, of which almost 44 billion dollars (or nearly 30 percent) would come from the United Kingdom alone. Expenditures in Germany and France were projected to reach 29.9 billion and 17.4 billion dollars, respectively. Western Europe was the third-largest ad market worldwide that year.
Source link : https://www.statista.com/statistics/435157/tv-ad-spend-in-europe-by-region/
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Publish date : 2024-01-08 03:00:00
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