Primark today (28 May) opened its first store in Hungary, located in Budapest’s Arena Mall. The new 33,900 sq ft store, which created over 180 jobs, comes after an investment of more than €8m (£6.8m) from the business.
Hungary becomes Primark’s 6th market in central and eastern Europe (CEE), where it now has 13 stores. The retailer will open three more stores in the region this year, with locations in Timisoara in Romania, Bydgoszcz in Poland and a second site in Prague, Czech Republic.
The latest opening builds on Primark’s global expansion plans as it aims to reach 530 stores by the end of 2026 from its current 440-store base.
Paul Marchant, CEO of Primark, said: “Nearly five years after opening our first store in the region, we’re delighted to celebrate another significant milestone as we enter our 17th international market with the opening of Primark Arena Mall in Budapest, Hungary.”
Source link : https://www.drapersonline.com/news/primark-opens-first-store-in-hungary
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Publish date : 2024-05-28 12:44:25
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