Lancia is now writing a new chapter in its Renaissance, by entering the top markets in Europe: Belgium, Luxembourg, and the Netherlands.
The new Lancia Ypsilon will be the first car in the brand new era, available in both markets from June onwards, in both electric and hybrid versions.
For the brand return to these countries, Lancia will be supported by a dedicated and certified sales force, operating in an all-new network made up of 9 new showrooms in Belgium, 6 in the Netherlands, and 1 in Luxembourg, with 12, 6, and 1 after-sales service points respectively.
New Lancia Ypsilon is supported by Free2move Charge, a simple, complete, and integrated ecosystem that offers the “CHARGING AT HOME, WORRY-FREE” service and unlimited travels with access to over 600,000 public charging points in Europe.
After Belgium, Luxembourg, and the Netherlands, Lancia will return to France and Spain by 2024, and then to Germany in 2025.
“Today is another important day in our Renaissance plan: Lancia is returning to Europe, starting from Belgium, Luxembourg, and the Netherlands. Our 10-year strategic plan has a very clear aim: to make of Lancia a desirable, respected, and credible brand in the European premium segment. Thanks to the support of our new distribution network and a dedicated sales force, we will strive to keep our promises and bring Lancia back to both markets!” stated Luca Napolitano, Lancia CEO.
The New Lancia Ypsilon marks the brand return to Europe, in line with the Stellantis Dare Forward strategic plan. The aim is to make Lancia a desirable, respected, and credible brand in the European premium segment.
From June, Lancia will be coming to Europe initially with a network of over 70 new dealers in 70 major cities, where the brand future customers are based. By mid-2024, Lancia will be returning to Belgium, Luxembourg, and the Netherlands. France and Spain will be next, followed by Germany in 2025.
Three criteria have guided the choice of countries. The first is love and passion for Italian style, with Spain, Belgium, and France atop the rankings. The second is the volume of online sales, with the Netherlands at the front. The third is the size of the premium B-segment, with Spain, France, and Belgium taking podium placings.
All these countries are historically linked to the appeal of the Italian spirit and the Lancia brand, which has always been very popular, partly thanks to the many iconic models that have seduced actors, dedicated followers of fashion, and motorheads.
A fundamental role in the international expansion of the Italian brand is played by the new, efficient, and innovative distribution model, with 50% of sales online and a selected number of retailers with a very clear mission: uncompromising quality. The new showrooms are designed for a new European premium clientele seeking timeless elegance, Italian spirit, and innovation, accompanied by an onboard experience of comfort and well-being.
Silvia Cassani, Lancia Communications – silvia.cassani@stellantis.com
Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia is now ready to start its Renaissance with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.
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Turin, May 15, 2024
Source link : https://www.media.stellantis.com/em-en/lancia/press/lancia-is-back-in-belgium-luxembourg-and-the-netherlands
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Publish date : 2024-05-15 03:00:00
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